Undergraduate
Student Learning Outcomes
Minor in Advertising
These are the learning outcomes for the minor in advertising:
- Apply the basic principles of advertising theory
- Discuss the legal underpinnings of advertising in the U.S.
- Interpret and use the principles of digital, online, and print design
- Discuss and practice the principles of ethical and effective informative and persuasive writing in advertising
- Explain the roles and functions of advertising
- Discuss and execute persuasive communication strategies in advertising
- Design and execute an effective job search in advertising
- Formulate research to support and evaluate advertising campaigns
